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The Never-Changing Laws of Marketing? Not so Much.
New Book Summary! Al Ries: The 22 Immutable Laws of Marketing
24th of January, 2023
Moinsen, everyone! 👋
Here’s yet another book summary for you. This is a short one with just 123 pages – meant to be an introduction to the general laws of marketing. It’s from 1993 and quite funny to read from today’s perspective, because those “immutable” laws turned out to not be as immutable as the author would have liked them to be.
See my review and find out what Al Ries thought about Steve Jobs and Donald Trump in 1993.
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