Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by Ed Catmull

368 pages, ★★★★★
Finished on 13th of June, 2019, buy here.

The founder and president of Pixar writes about the history of his company with a focus on how to manage a company that has creative output as their USP. Very interesting little stories about the early struggle as part of Lucasfilm, Steve Jobs stepping in as an investor, the first movie Toy Story, the many successes but also problems to overcome, the merger with Disney, and last not least a heartfelt chapter about Steve Jobs and his early death. Catmull talks a lot and in interesting ways about how to make employees feel free to say what they think and not be intimidated by anyone if they have concerns. He also never uses the word "employee". A very emotionally susceptible leader with a rock-solid rational background – probably one of the best combinations of both. Great book, on point, not blown up, five stars.

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